Our team has written a guide to setting up an Instagram shop to help you understand the many nuances of the platform. If you’re questioning whether your brand should spend the time and money to invest in Instagram, the tremendous number of users should be an indication. Once used mainly by teens and young millennials, Instagram continues to grow as one of the most popular social media platforms, and the data tells us that it’s not going to change anytime soon. Instagram is a social network that allows users to share and edit both photos and Instagram videos. Incidentally, Instagram also registered a big 22.9 percent increase in the number of users in 2020.Īnalysts attribute a big part of this massive growth to the coronavirus pandemic, which drove users to sign up for Instagram. Experts had previously expected to hit this milestone in 2024. This is 73.5 million more than its number of users in 2020, which crossed the one-billion mark for the very first time. That’s a big milestone for the photo-sharing network. Instagram is estimated to have 1.074 billion users worldwide in 2021 (eMarketer, 2020). Instagram Has an Impact on Buyer’s Shopping Journey How Much Time Do People Spend on Instagram Daily on Average? So, let’s get started with the top 10 Instagram statistics for 2021 to shed some light on the rising importance of Instagram for your business. If your brand isn’t already getting in front of users, these marketing statistics will convince you why it should be and give you an idea of what you should be doing so that you can make money on Instagram. Your target customers might be scrolling away on their feeds right now, the question for marketers is how and why they should be present on Instagram. But keeping on top of Instagram trends (oh and did we mention algorithm changes too?) becomes a little complicated at times. The photo-sharing app has gone a long way from once being a favorite for vacationers sharing their holiday pictures to now appealing to all kinds of influencers, advertisers, and brands.Īt this point, it’s safe to say that your audience is using Instagram, and your competitors too. Instagram has grown immensely over the years, and it continues to broaden its horizons. Whether it’s brunch, business, or the beach, we’re all wondering – is it Instagrammable?
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January 2023
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